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A selection of our testimonials

Alba Tyres

I would personally recommend the services of Impact Sales Training. Their thorough research into our current methods left me in no doubt that there was massive room for improvement. Their process orientated solution gave us a template to work to and the results have been astonishing. We are now able to monitor performance and offer targeted training to individuals who need it.

Charles English - Managing Director.


Bourne Leisure Group

Andy was my General sales manager for 3 years from 1988 to 1991. His determination to succeed and be the best were apparent from day 1. He successfully recruited and developed salesteams to consistently achieve company targets. The sales process Andy was instrumental in introducing took the overall national business from making 8 million profit per year to 80 million per year. Andy progressed through to manage larger resorts within the group and never failed to produce a result in excess of budget.

David Schofield - General Manager



We are a leading national health and safety consultancy and winning work by presenting a professional, high quality image is key to our success. Impact Sales Training telephone prospecting techniques certainly helped us to develop and extend our customer base. Through both classroom and one to one coaching, followed by practical demonstration of the techniques, Ruth and Andy worked with us to achieve a process that we were both comfortable with and one which resulted in attracting new Customers to our business. I would have no hesitation in recommending the services of Impact to any business looking to procure new business or retain existing customers.

Philip Morris, MD - SM&MS Ltd


Dixon Renault, Huddersfield

Impact Sales training have helped to transform the way we do things. Following an extensive research programme which included mystery shopping exercises and observation of our current methods they produced a report which identified the areas we could improve. A day with senior managers followed by two three day training days for the sales team had an immediate impact on the business. Our newly motivated team came away with a 'we can sell a car to everyone we speak to'mentality. Motivation was high, more appointments made and kept and a closing ratio of in excesss of 60% with an increase in profit margin of £273 per unit sold.

Michael Thompson - Dealer principal.


Direct Golf UK Ltd

Andy Whiteley and his team were tasked with carrying out  extensive research at 3 of our retail locations to identify any areas we could improve our retail performance.

Their method was to closely observe all retail activity in each location and create a thorough report on their findings.

On presentation of the report they identified areas where we could improve, highlighted the fundamental difficulties faced by our sales teams and offered us practical solutions. Their attention to detail and professionalism was first class.

Neil Bell, PGA Professional,Managing Director - Direct Golf UK Ltd


Richard Hardie Group

Following a full implementation of a new, managed sales process we have seen a noticeable increase in number of sales opportunities, sales and an improved profit margin.

The introduction of the new Richard Hardie Experience was carried out and we are looking forward to continued improvement through 2013.

I personally got a lot from the implementation days. They gave me a clear understanding as a sales manager what to look for and when to get involved with the individual sales interactions.

On the implementation day of 20th January, we experienced a closing ratio of 66%. We sold 22 vehicles that week which was 6 more than our 2012 average of 15. A  40% increase. I am very impressed.

Steve McKenna. New Car Sales Manager - Richard Hardie Sunderland.


Evans Halshaw Halifax

Andy Whiteley  worked with us and was our top performing salesperson . He achieved targets regularly and his retained profit per unit and accessory sales were always in line with expectations. I would have no hesitation in recommending Andy to any future employer especially a sales based role.

Colin Smith Managing Director - Evans Halshaw Halifax.


John Wheeler Motor Company

Andy Whiteley was an outstanding member of my management team. His strengths were finding good people to sell our new and used car inventory, training them to work within structured guidelines and motivating them, as a team to achieve the company objectives.

John Wheeler - MD


Lex Autosales UK

The Impact Sales training team led by Andy and Ruth Whiteley were invited to observe our business procedures to identify how we could increase the number of opportunities, increase the closing ratio and increase the profit per transaction at the same time ensuring that the customer experience was memorable.

The on site research at our Waltham Cross, Bristol, Birmingham and Poole outlets were key to convincing us to move forward with the implementation of a managed sales process, built around the premise that  customers respond best to a salesperson who is helpful, friendly enthusiastic and professional.

The delivery of the  classroom based training was both informative and structured and left both sales managers and salespeople knowing exactly what was expected of them on a daily basis.

Following the training and as a  result of implementing a managed process we, as directors of the business  were certain that  every customer was being offered a structured, professional, helpful and friendly service and that every effort was being made to' sell' each of them a car.

Alistair Welham - Director

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