Motor Trade Sales, car sales training

Sales Training

Retail Motor Sales Executive courses

Our research and experience has brought us to conclude that the customer responds best to individuals who are

helpful and friendly and have a professional consultative approach to selling motor vehicles. 

Our courses will provide the framework for your sales executives to work within and succeed. 

Delegates will return to the dealership environment with a working knowledge of how to maximise every opportunity

and have the confidence to believe that they 'can' sell a car to everyone they encounter. 

Listed here are all the components of our 3 day comprehensive programme. 

  • What is selling
  • How the customer is feeling at the start of interaction
  • How the customer must feel before he commits to buy
  • Overcoming the customers reticence
  • The customers emotional and logical constraints
  • Components of the process explained
  • Creating obligation. The secret of selling.
  • Example of the perfect sell
  • Telling V's Asking
  • ABC. Always Be Closing
  • Identifying customer  types
  • Body Language
  • Generating Opportunities
  • Personal Social Media Marketing
  • Outbound prospecting activity
  • Targets and Objectives
  • Making quality appointments which' show'
  • Sales funnels
  • Meeting and Greeting the customer
  • Building rapport and gaining trust
  • The used car appraisal
  • Qualification of needs and requirements
  • Selecting the new vehicle
  • The professional demonstration drive
  • Selling features and benefits
  • The trial closes
  • Presenting the transaction outline
  • Closing/Overcoming objections
  • Negotiation
  • Management involvement
  • Finalisation/Consolidation
  • Follow up/Be Backs
  • Memorable handovers
  • Follow up and obtaining referrals 

We offer a 1 day starter programme which is targeted at new candidates to the motor trade. This course is also

suitable for individuals who are considering a motor retail sales career and unsure of what is involved.

Our 2 day experienced sales executives course is a back to basics refresher for team members who may need

to re focus their energy and sharpen their techniques.

The content can be tailored to suit the specific requirements of the attendees. 

Whatever your sales training requirements, we have the solution.

Email us now

Fill in the purple quick enquiry form.

Request a call back using the orange box provided.

Call 01423 872439

We look forward to hearing from you.

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